Building Sri Lanka is a web-based stop to fulfill all construction and engineering related needs and to meet consultants, clients, contractors, suppliers, etc. The logo icon consists of an abstract Sri Lanka map in the center as a sky-rises along with two other buildings from both sides. A bird flies freely but not above Sri Lanka to demonstrate its mightiness as well as the eco-friendly practices. The logotype contains two different customized fonts. ‘Building’ in narrow bold font whereas ‘Sri Lanka’ is in short thin font to bring a divergence and gravity to the logo. Purple is often associated with nobility, luxury, power, and ambition. Therefore, purple is used to represent the extravagance, creativity, wisdom, grandeur and devotion of the brand. Orange is associated with sunshine, enthusiasm and success. Therefore, orange depicts the opportunity, encouragement, determination, freedom and most importantly the balance of the logo.