Receita do Prazer is a web based company on feminine products in Brazil. The meaning of its name is “delight recipe” in Portuguese. The logo contains a shiny cherry fruit to enhance sensation and the sexual attraction for their product range. The cherry is used as the letter “o” and the stem of it is used as the letter “i”. Rhythmic stem and the magenta color tall logotype demonstrate the rhythm of femininity as well as their strength.​